How is the price of Omega XL effected by the celebrity endorsement of Larry King
When I see a celebrity doing infomercials, I always wonder.
Is It A Good Product Or Just A Good Gig For The Celeb?
I got to thinking about it again, when I saw Larry King doing one for Omega XL. How does his name affect the price.
I decided to do some checking. I’m not suggesting this is a review of the qualities of Omega XL, but rather the value. Does Larry King spike the price?
I Can Tell You What I Found.
In 2015, a review of Omega fatty acid products was done for Amazon. The review included side by side comparisons of Omega XL and nine other Omega 3 products.
The review explains that there are three main components of the omega 3 fish oil products.
They include EPA which, among other things is an anti inflammatory. That is the ingredient that benefits arthritis suffers. It also has heart health benefits.
Next is DHA. It is what nursing mothers are seeking in a fish oil product. It may have mental acuity benefits for older people.
The third form of omega 3s is the fatty acids DPA and SDA which convert to EPA in the body.
Let’s Get Right To It.
Of the nine Omega 3 fish oil product compared to Omega XL, Omega XL was by far the most expensive.
The Omega XL website offers an introductory price of 2 for 1.
The normal price is $120. (two bottles or 1 months worth)
The sale is buy one get one free at a price of $49.94+shipping.
Let’s do some math. 60 tablets per bottle @$49.95 = $.83 per capsule or $1.64 per day.
Upon refilling, I understand it is automatic every thirty days. The daily dose is 2 capsules
$60. Per bottle with a 2 bottle refill = $120.00 Cost per capsule is now, $1 each before shipping expenses.
The product advertises a 100% money back guarantee within 90 days of your initial purchase.
Recap: price per capsule for first month = $ .83 after that, Price per capsule = $1.
How About The Ingredients?
Remember, the key components to Omega 3 fish oil are EPA and DHA.
One 150 mg gel cap contains a total of:
- EPA = 11 mgs
- DHA = 6 mgs
- EPA/DHA ratio = 2 to 1
- Other fatty acids = 133 mgs
- Total fatty acids = 150 mgs
- Percentage Omega-3 per gel cap = 11%
- Price per 1000 mgs omega-3 = $5.53 [150 mgs per cap=6.66 caps per 1000 mgs]
- The lowest price per 1000 mgs: $ .17 and there were two products at that price.
- The pricing of 1000 mgs of Omega 3 fish oil products seems not to favor the Omega XL product.
According to ConsumerLab.com, “EPA and DHA could be obtained for as little as just few cents a day from particular softgels, enteric-coated softgels, and liquids.” The numbers were taken during testing of the top brands.
What Is The Deal?
Omega XL may or may not help with your health. Many say fish oil and other fish product have positive results from heart health to arthritis along with other benefits. The only question I hope to answer here, is Omega XL worth what they pay Larry King to pitch it.
You can read the reviews at Amazon if you like. What they seem to imply, it’s expensive.
My numbers say, 32 times more expensive than the lowest priced Omega 3 product in the Amazon review.
I then read Phil Mushnick’s, ‘Don’t Trust Those Celeb Endorsement’ in the New York Post. He referenced Larry King and Omega XL.
There is a lot behind the curtain of Omega XL. The first issue is how to order. It effect everything. The product apparently was once available retail but that is no longer the case. Only from the Omega XL website can you buy the product.
The complaints are not against the product so much as they seem to be against the marketing. When you buy the 2 for 1 for the first month, they have your credit card. In thirty days you have an auto renewal at the full price plus a hefty $9.95 shipping charge.
I’m going out on limb here and suggest that Larry King is making a boat load off of Omega XL. The product is over the top expensive when compared side by side to similar Omega 3 products.
As I asked the question, how is the price of Omega XL, I want to ask rhetorically, ask Larry King.
If you’re taking Omega 3 products, I applaud you for taking action about your health. If you’re buying Omega XL, you may want to ask yourself if it’s worth the price.
Questions or comments? Let us know in the comments section.